The Power of Serums: Supercharge Your Skincare Routine

woman applying serums

Published: October 30, 2023

woman applying serums

Looking for a way to take your skincare routine to the next level and make it all the more effective? Serums are capable of doing just that, making it worth having at least a couple of serums that you can turn to each day.

If you aren’t familiar with how serums could boost your complexion, read on as Avinichi talks you through the incredible power that serums have, along with how to pick the best serum for your skin.

But First, What Exactly is a Serum?

A serum is a lightweight skincare product that’s usually designed to target a specific visible skin concern, such as the appearance of wrinkles or dark spots. Although they may be thin in consistency, this is only because serums don’t contain the heavier filler ingredients that thicker products, like creams, are formulated with. Instead, they’re packed with high levels of powerful but silky active ingredients, with their easily spreadable nature making absorption much more efficient.

Due to all of these properties, the right serum has the potential to truly transform a person’s appearance. It will often produce results faster than other skincare products can, which is why so many people are crazy about them!

The Benefits of Using a Serum

As mentioned, each serum formula will be created to help with certain visible skin concerns. As a result, the benefits that you’ll experience from adding a serum to your skincare routine will vary based on the exact formula that you choose.

However, a few of the improvements that you could expect to see in your complexion include:

  • Reduced appearance of fine lines and wrinkles
  • Dark spots and discoloration looking lighter and less noticeable
  • A brighter overall skin tone
  • A feeling of protection when faced with environmental aggressors
  • Improved hydration and moisture retention
  • A complexion that feels soothed and calm

If your skin could do with some of those benefits, keep reading to learn how to pick the perfect serums for your skin’s needs!

Choosing the Right Serums For Your Skin

Before shopping for a serum, it’s always helpful to make a list of the visible skin concerns that you’re hoping to target. Then, look for a formula that has been designed for that specific purpose:

To Reduce the Appearance of Fine Lines and Wrinkles

hydrating multifruit c-serum

If you’ve been noticing the visible signs of aging creeping up on your face, then vitamins and antioxidants are what you should be prioritizing. These work exceptionally well when blended into a serum, as this allows the deeper layers of your complexion to soak up those potent ingredients. This then means that the visible changes that you’ll see will be longer lasting.

So, which ingredients should you be keeping an eye out for?

When it comes to reducing the appearance of wrinkles, vitamins A and C are game-changers. Research shows that retinyl palmitate, which is a form of vitamin A, is capable of reducing and preventing the look of skin aging, while vitamin C leaves the skin looking and feeling smoother, firmer, and tighter.

You’ll find both of these superstar ingredients in the Avinichi Hydrating Multifruit C-Serum. However, that’s not all that this formula contains. It’s also infused with vitamin E, which is great for strengthening the feel of the skin barrier. It’s brimming with a selection of plant oils too, with each one packing its own array of antioxidants. From jojoba to coconut to avocado, along with a sprinkling of black mulberry extract, this serum is such a rich source of antioxidant compounds, making it ideal for giving the skin a more youthful appearance.

To Hydrate and Brighten the Complexion

Thermal Collection

The vitamin C serum that we’ve featured above is an amazing multitasker. If you’re only planning on adding one serum to your skincare routine, then that’s the formula to go for because, in addition to helping with the appearance of aging, it also has a hydrating and brightening effect on the complexion.

However, as you’ll soon find out, incorporating multiple serums into your skincare routine can be extremely beneficial. So, along with a vitamin C serum, it would be worth considering investing in an additional antioxidant serum if you’re hoping to brighten the look of your skin while giving it an extra splash of moisture.

That’s where the Hydrating Antioxidant Serum from our Phyto Thermal Collection comes in. This serum is loaded with antioxidant-rich plant extracts, including hawthorn, apple, lilac, and mushroom. It contains sodium hyaluronate too, which is a humectant that hydrates and plumps up the complexion. Even better, you’ll find three different peptides in this serum as well. They’re great for thickening the look of the skin, which improves its moisture retention capabilities in the long run.

To Tighten and Lift the Look of the Eye Area

Eye Serum

Most face serums can be safely used on the skin around the eyes, although some may contain ingredients that are too potent for this area. This is down to how the skin around the eyes is very thin and delicate. It needs to be treated with extra care in order to keep it looking healthy.

That’s why eye serums can be such a useful addition to a skincare routine. Designed specifically for the fragile nature of the skin in this area, they’ll also provide the ingredients that you need to deal with any visible skin concerns here. While your regular facial serums can help too, a dedicated eye serum will provide much better results.

That’s why we created our Eye Rescue Phyto-Serum. It contains a few different peptides to firm and thicken the look of thin skin, along with an array of antioxidants to brighten and tighten your complexion. It’s also infused with ascorbic acid, which is the purest form of vitamin C, plus sodium hyaluronate, glycerin, and aloe vera to give your eye area a plump and dewy finish. Even better, this formula contains licorice root extract too. This botanical will work to lighten the visibility of any dark circles or shadows around your eyes, evening out the look of your skin.

Fast-Acting Formulas That Produce Immediate Results

wrinkle rewind filler

The majority of serums take time to work. Even if you use them twice a day, you’ll still have to wait at least a month before you start to see some improvements in your complexion. 

However, if you’re hoping to experience results sooner than this, that’s possible too, so long as you pick the right product. Some serums are formulated with fast-acting ingredients that provide immediate, albeit temporary, effects.

The Avinichi Wrinkle Rewind Filler is a great example. While the serums that we’ve featured above will all help with the appearance of wrinkles in the long term, this one does so instantly. Its syringe-like applicator makes it so easy to concentrate the product onto individual creases. Give the serum a few seconds to settle into your skin and you’ll notice that your wrinkles immediately look softer and less noticeable.

Our Alpha Fine Line Surface Filler works in a similar way. However, this serum has also been infused with alpha-hydroxy acids. These will smooth and soften the feel of your skin’s texture, giving it a bouncier finish.

Adding a Serum to Your Skincare Routine

So, where exactly does a serum fit into your skincare routine? Here are the steps to follow:

Start by Cleansing Your Skin

mousse cleanser

Before applying a serum to your skin, it’s important to ensure that your skin is clean. If not, the serum that you apply won’t be able to properly penetrate your skin. Instead, it will be blocked by the layer of dirt and sebum that covers the surface of your skin, meaning that it won’t have much of an effect on your complexion.

Gentle cleansers are always the best choice so as to avoid drying out your skin. The Avinichi Noni Mousse Cleanser is one that moisturizes while it cleanses. At the same time, it’s also great for soothing, softening, and brightening the look of the skin.

For best results, follow your cleanser up with a hydrating toner, such as the Noni Pore Purifying Toner. It will balance the pH level of the surface of your skin, leaving your skin feeling rejuvenated and healthy.

Apply Your Serums

Now that your skin is clean, you can go ahead and apply a serum. If you’re using more than one serum, which can help to power up the results that you experience, start with the thinnest and lightest formula. Give this serum a minute or two to soak into your skin before applying the next, slowly working your way up to your thickest serum.

How many serums can you apply in one go?

We’d recommend stopping at three. If you apply more than this, the ingredients within each serum will end up diluting each other. Some could even cancel the others out. Stick with three but feel free to use a different three in your morning and evening skincare routines.


Noni Morning Glow

Your skin only absorbs a certain percentage of the serums that you apply to your skin. What happens to the rest? It evaporates into the air.

That’s why it’s so important to layer a moisturizer over the serums that you’ve applied. A moisturizer will create a seal over the surface of your skin. This will prevent your serums as well as your skin’s natural moisture from evaporating away. They’ll be trapped underneath your moisturizer instead, meaning that the only place for them to go is down into your skin.

One of our favorite moisturizers for layering over serums is the Noni Morning Glow. It’s lightweight enough that it won’t leave your skin feeling greasy during the day, yet it’s still more than capable of sealing your serums in. At night, turn to the Noni Night Repair Cream. It’s a slightly thicker formula that will help to counter the increased moisture loss that your skin has to deal with while you sleep.


A serum is a very effective way to supercharge your skincare routine and maximize the results that you see. No matter your skin type or the skin concerns that you’re experiencing, there will no doubt be several serums out there that are capable of restoring your skin’s natural glow. Incorporate them into your skincare routine in the right way and it won’t be long before your skin starts to look better than it ever has!

Click here to boost your skincare routine even further with more of Avinichi’s bestselling products.

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