What are the Best Face Moisturizers for Mature Skin?

glowing skin on woman smiling

Published: March 10, 2023

glowing skin on woman smiling

It’s always important to keep your skin type in mind when choosing new face moisturizers. While some may argue that mature skin isn’t technically a skin type, there’s no denying that people with mature skin usually share very similar complexion characteristics, and also deal with the same skin concerns.

Join Avinichi as we take a look at the best face moisturizers for mature skin, along with other ways in which you can give an aging complexion exactly what it needs to look its very best.

What is Mature Skin?

It’s often said that once a person reaches the age of 40, or even 35, then they have mature skin. However, it’s not quite as simple as that. Some people age much faster than others. This means that even a person in their 20s could end up with mature skin.

Instead of defining it by age, the best way to categorize mature skin would be to understand its most common characteristics.

The Characteristics of Mature Skin

mature skin closeups

One of the biggest signs of mature skin is the loss of firmness. As you age, collagen production slows down. This is exacerbated by various environmental factors, from sun exposure to pollution. With collagen being the protein that gives your skin its structure and volume, its decline results in loose and wrinkled skin. These lines can appear both vertically and horizontally. 

Speaking of environmental aggressors, this is something that heavily influences how, as well as how quickly, your skin ages. The more environmental damage that has been dealt over the years, the faster your skin will mature. Once it does, you’ll notice dark spots and areas of discoloration – another characteristic of mature skin.

Unfortunately, it’s not just protein production that slows down with age. Several other skin-protecting compounds, from hyaluronic acid to sebum, will start to decline too. This results in thinner and less-lubricated skin, which soon leads to dryness, and sometimes also itching. It also causes the skin to look transparent, crepey, and fragile.

The Best Face Moisturizers for Mature Skin

Now that you know the biggest issues faced by mature skin, let’s take a look at the best face moisturizers for reducing the visible signs of skin aging:

The Noni Morning Glow

avinichi morning cream

Mature skin will have already undergone a fair bit of damage in its lifetime. So, when looking for face moisturizers, find a day cream that has been designed to leave your skin feeling protected from all of the harm that the environment can cause. Case in point; Avinichi’s Noni Morning Glow.

There are several important ingredients in this moisturizer, including vitamins A and E. These are known for being two of the best vitamins for targeting the visible signs of aging. Vitamin A has been proven to reduce the appearance of fine lines and wrinkles while also brightening the complexion and reducing the look of discoloration. Meanwhile, vitamin E thickens the feel of the thin protective barrier that covers mature skin. As a result, the skin feels stronger, bouncier, and more resilient, with dryness becoming less of an issue.

Antioxidants are also vital in face moisturizers for mature skin, which is why you’ll find plenty in our day cream. These antioxidants are provided by the selection of botanical extracts that we’ve infused into the formula. Noni fruit extract, which you’ll find in all of the products in our Noni Collection, is loaded with vitamins, iridoids, and beta-carotene. Chamomile extract contains an antioxidant called apigenin, while green tea extract is full of catechins that help to reduce the appearance of oxidative damage.

Like all good daytime face moisturizers, our day cream is beautifully lightweight. This makes it easy to layer a sunscreen, as well as some makeup, over the top without leaving your skin feeling weighed down.

The Noni Night Repair Cream

avinichi night cream

In addition to having one or two daytime face moisturizers in your skin care arsenal, it’s also a good idea to invest in a high-quality night cream, just like our Noni Night Repair Cream. This is another moisturizer from our Noni Collection, yet it’s very different from our day cream…

Richer in texture, this formula focuses on hydrating and moisturizing your skin while you sleep. This is when your skin cells experience the most moisture loss, making it vital to have a night cream that can leave your skin cells feeling replenished. Thanks to the multiple humectants in this formula, including sodium hyaluronate, glycerin, and allantoin, this moisturizer quickly hydrates and plumps up the look of the skin. At the same time, shea butter and jojoba oil seal all of this in, preventing your newfound moisture from evaporating away.

Why does your skin need extra moisture at night? Because this is when cell regeneration and protein production peaks. Moisture helps your skin cells to function to their full potential. However, vitamins and antioxidants are also crucial for ensuring that your skin cells feel supported as they carry out their nightly tasks.

That’s why you’ll find a long list of antioxidant-rich botanical extracts in our night cream, along with vitamin A and two forms of vitamin E. Combined with aloe vera, green tea, and noni, this formula’s numerous bioactive compounds will help your mature skin to look smoother, firmer, and younger come morning.

The Mulberr-E Moisture Infusion Cream

avinichi thermal collection

Damage and dehydration are both very common in mature skin. If this is something that you’ve been dealing with, the Avinichi Mulberr-E Moisture Infusion Cream can help. Unlike the two noni-infused face moisturizers featured above, this cream is from our Phyto Thermal Collection, in which reishi mushroom extract is the star of the show.

Reishi mushrooms have been used for medicinal purposes for centuries. They are incredibly hydrating and rich in a wide range of antioxidants. This makes them a fantastic ingredient in face moisturizers for mature skin. In addition to fighting visible free radical damage, which would otherwise accelerate the skin aging process, this botanical will also soothe the feeling of inflammation while evening out the look of discoloration.

The skin-loving properties of reishi mushroom become even more powerful when the ingredient is combined with other antioxidants. In this formula, it’s joined by rose extract, grape seed extract, and rosemary extract. All are brimming with vitamins, antioxidants, and other complexion-boosting compounds.

Other Ways to Care for Mature Skin

Face moisturizers are important when caring for mature skin. However, if you want to restore the smooth and firm appearance of your youth, then you’ll need more than a couple of good face creams. 

Here are a few other tips to help get your mature skin glowing:

Use Serums That Firm and Tighten the Complexion

avinichi hydrating serum

Face moisturizers are great for dealing with the surface of the skin. However, they’re too thick to penetrate below that outer layer, which is why serums are equally important. Compared to a cream, a serum is much thinner and lighter. This allows it to sink deeper into your skin, reaching the skin cells that your moisturizer wouldn’t have been able to touch.

When it comes to mature skin, our top-recommended serum would be the Avinichi Hydrating Multifruit C-Serum. Vitamin C can work wonders on mature skin, and this serum contains two forms of the multi-tasking antioxidant. Use it regularly and not only will you be able to smooth away the appearance of wrinkles, but you’ll also be able to lighten the look of dark spots while brightening your overall complexion.

Regularly Exfoliate to Brighten the Look of Your Skin

woman exfoliating face

Due to how cell turnover slows down with age, it’s easy for mature skin to look dull and lifeless. All of those dead skin cells building up on the surface of the skin detract from the skin’s natural radiance.

To counter this, you need to regularly exfoliate. This will do away with all of the buildup on your skin’s surface, allowing the fresh new skin cells beneath to show through.

If you can’t decide whether to use a manual or chemical exfoliant, give our Noni Polishing Peel a try – it offers the best of both worlds. It contains mandelic acid, an alpha-hydroxy acid that will dissolve the glue-like substance that holds dead skin cells to the surface of the skin. It has also been formulated with bamboo powder. This acts as a physical exfoliant, sloughing away all of the dead cells that the mandelic acid has loosened.

Invest in Targeted Eye Care Products

avinichi eye serum

We mentioned earlier how the skin thins out with age. Well, when it comes to your eye area, this occurs at a much faster rate. That’s why many people notice fine lines around their eyes before they see them anywhere else on the face.

While many face moisturizers are safe for use around the eyes, we’d recommend opting for dedicated eye care products to really hone in on the visible skin concerns that you’re dealing with. One example would be the Avinichi Eye Rescue Phyto-Serum. It will plump up the look of a hollow and tired eye area while also minimizing the visibility of crow’s feet.

Give Mature Skin an Antioxidant Boost With Weekly Face Masks

avinichi overnight face mask

We’ve talked about antioxidants quite a few times now. There’s no getting away from the fact that mature skin needs as many antioxidants as possible. This makes it beneficial to incorporate them into multiple stages of your skin care routine.

That said, while antioxidant-rich serums and face moisturizers are extremely helpful, it’s worth giving your skin some extra TLC each week with a face mask that also contains antioxidants. 

Take our Liquid Lift Overnight Melting Mask as an example. It’s brimming with multiple superfruit extracts, each one boasting a vast array of antioxidants and vitamins. From black mulberry to bilberry to acai berry, these superfruit ingredients will leave your skin looking radiant. 

Practice Healthy Lifestyle Habits

woman preparing food

Even the best skin care products in the world won’t be able to help your mature skin if you’re leading an unhealthy lifestyle at the same time. The daily choices that you make when it comes to how you live your life majorly affect your skin.

So, if you want to keep your skin hydrated and feeling its best, try to make healthy lifestyle decisions as much as possible. Consume a fresh and varied diet, drink plenty of water, and make sure that you’re exercising regularly. It goes without saying that smoking and excessive drinking should both be avoided. They’ll only make your mature skin age even faster.


While many face moisturizers may claim to be suitable for mature skin, only a handful of them will produce the results that they promise. So, when shopping for new skin care, go with a trustworthy brand that makes use of scientifically-proven ingredients, just like Avinichi does.

Click here to browse more bestselling skin care products from Avinichi.

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