Published: October 15, 2025
With moisture being a crucial part of every single process that occurs in the skin, ensuring that your skin has access to enough of it is essential. While young skin can often take care of its own moisture needs, the skin’s ability to retain moisture declines with age, meaning that your skincare routine will need to compensate for this.
How? Keep reading as Avinichi talks through some of the very best hydrating ingredients to incorporate in your routine. With these ingredients by your side, you’ll have no problems achieving and maintaining a radiant, dewy glow.
Hyaluronic Acid
Let’s begin with one of skincare’s most famous hydrating ingredients: hyaluronic acid. It’s a compound that’s naturally produced in the human body, but like many of the skin’s functions, production slows down with age.
Why is hyaluronic acid such a popular ingredient? Because it’s a powerful humectant. This means that it has the ability to bind moisture to the skin, providing near instant hydration.
The good news is that, unlike some of the other hydrating ingredients on this list, hyaluronic acid’s reputation means that it’s easily accessible in skincare products. You’ll find it in a variety of formulas, with some, like the String Lift Sculpting System, bringing together several different forms/molecular weights of hyaluronic acid to ensure that the skin feels hydrated on multiple levels.
Beta-Glucan
Beta-glucan is another ingredient that has natural origins. It can be found in foods such as oats, barley, and mushrooms – when consumed, it prevents the gut from absorbing cholesterol.
When applied topically, it functions in a similar way to hyaluronic acid in the sense that it boasts humectant properties. What sets it apart, however, is that it also has a soothing effect on the complexion. It calms the look of inflammation and redness in the skin, leaving the skin feeling better balanced.
Like many humectants, beta-glucan provides visible results quickly. The Avinichi Beta Surface Fine Line Filler makes the most of these qualities, using beta-glucan, along with other hydrating ingredients, to quickly plump up the complexion and diminish the appearance of fine lines.
Jojoba Seed Oil
Some hydrating ingredients, like hyaluronic acid, draw moisture to the skin. Others, like jojoba seed oil, do the same, while also forming a thin film over the skin’s surface to keep that newfound moisture locked into the skin for longer.
While this can be said of many plant oils, jojoba seed oil is considered gold standard because of its suitability for all skin types. Technically, it’s not actually an oil – it’s a wax ester that is, in a chemical sense, very similar to the skin’s sebum. This means that all skin types, including oily skin, are very receptive to the ingredient.
Want to add jojoba seed oil to your skincare routine? Turn your attention to Avinichi’s Hydrating Multifruit C-Serum. It combines jojoba seed oil with a blend of other hydrating ingredients, including olive oil, coconut oil, and avocado oil.
Aloe Vera
As we mentioned earlier, some humectants, like beta-glucan, do more than just hydrate the skin. Aloe vera is another example of this, with this ingredient revered for its multi-tasking abilities. In addition to being a hydrating humectant, it also forms a light barrier over the skin’s surface to enhance moisture retention.
Of course, aloe vera offers other significant benefits too. It’s packed with bioactive compounds, including powerful antioxidants that tackle the appearance of free radical damage. It lowers the feeling of inflammation as well, while leaving the pores looking smaller and tighter.
With aloe vera being an ingredient that has been used for centuries, there’s no shortage of skincare products that have been formulated with it! The majority contain aloe vera leaf extract. There’s nothing wrong with this – it’s excellent at hydrating the skin. However, aloe vera leaf juice takes things even further…
The superior hydrating properties of aloe vera leaf juice are why it’s the main ingredient in the Avinichi Noni Pore Purifying Toner. It’s joined by other ingredients that hydrate and soothe the skin, making this an excellent product to use after cleansing.
Squalane
Squalane is an ingredient that has had some controversy behind it because of how it used to be produced from shark liver oil. Today, however, it comes from plant sources, like sugarcane and olives, making it a much more sustainable ingredient.
What exactly is it? Squalane is a stable version of squalene, a natural oil. It functions as an emollient, meaning that not only does it hydrate the skin, but it also moisturizes it. Squalane provides some antioxidant power too, while its similarities to human sebum make it a gentle ingredient that all skin types love. It can even be used on a baby’s skin because of how gentle it is!
The Avinichi Liquid Lift Overnight Melting Mask is a great way to add some squalane to your skincare routine. In addition to squalane, this leave-on mask boasts an array of other hydrating ingredients too, including sodium hyaluronate, aloe vera, and peptides. These are combined with a bounty of superfood extracts to ensure that your skin receives a huge antioxidant boost.
Spirulina Powder
Superfood skincare is becoming increasingly popular. Why? In the same way that eating superfoods gives your body access to powerful antioxidants, applying them topically means that your skin is able to directly benefit from those same compounds.
Spirulina has been a popular superfood for a while. It’s packed with amino acids, vitamins, and trace elements, all of which help to leave the skin feeling restored and replenished. It gives the skin barrier a more resilient finish too. This enables it to do a better job of moisture retention, which then helps to keep the skin more hydrated.
Unlike some of the other hydrating ingredients on this list, spirulina isn’t quite as commonly found in skincare products. However, treat yourself to the Avinichi Spirulina Collection, and you’ll be able to add three spirulina-infused products to your skincare routine. Between the mask, the serum, and the cream, this set is designed to hydrate and revive the complexion to give it a dewy glow.
Peptides
Peptides are pretty famous skincare ingredients. Their main claim to fame is how they leave the skin barrier feeling stronger and better supported. In the long run, this helps with moisture retention, along with other visible skin concerns related to a weakened barrier.
However, peptides are great for hydrating the skin in other ways too. Thanks to their humectant properties, they’re able to bind moisture to the skin, immediately quenching thirsty skin cells. Even better, the more peptides you give to your skin, the more capable your skin will feel when it comes to producing hyaluronic acid, which will keep your skin better hydrated naturally.
You’ll find peptides in several Avinichi products, including the Eye Rescue Phyto Serum. In this formula, peptides come together with sodium hyaluronate and aloe vera, creating a very hydrating blend! There are also plenty of antioxidants in this serum, including vitamin C, ginkgo biloba extract, and green tea extract. The result is a silky solution that quickly leaves the eye area looking firmer, brighter, and re-energized.
Hydrolyzed Collagen
With collagen being such a key aspect of the skin, most people are familiar with how this structural protein gives the skin its volume and smoothness. This is why many think that applying collagen topically will help to compensate for the natural decline of this protein with age and, therefore, reverse the appearance of wrinkles.
Unfortunately, that’s not the case. Topical collagen, even when hydrolyzed, which means broken down into smaller pieces, is unable to do that. However, what it does do is act as a powerful humectant, drawing moisture to the skin. By hydrating the skin’s surface in such an intense way, the skin takes on a smoother and tighter-looking finish.
The way in which collagen hydrates the skin so efficiently is why the ingredient is the star of the Collagen Cooling Set Limited Edition. This set contains three hydrating, collagen-infused skincare products: a face mask, a face mist, and a cool cream. In addition to hydrolyzed collagen, a number of other hydrating ingredients make an appearance in these formulas. From peptides to niacinamide to sodium hyaluronate, use the three products together, and your skin will look ultra-dewy.
Shea Butter
If you have dry skin or hair, you’ll likely already be familiar with shea butter. It’s a popular ingredient in the cosmetics world, thanks to the multitude of benefits it provides.
Hydration is a main one. Shea butter not only improves the skin’s hydration levels, but it also locks moisture into the skin to give skin cells access to it for longer. It’s loaded with essential fatty acids too. These leave the skin barrier feeling protected and fortified, meaning that moisture retention improves in the long run as well. Shea butter is also known for how it soothes the feeling of inflammation. It has a calming effect on the complexion, reducing the look of redness.
With shea butter being such a beneficial ingredient in many ways, it’s one that’s worth using daily. Add it to your morning skincare routine with the Avinichi Noni Morning Glow. It feels light and airy in this formula – it’ll hydrate without weighing your skin down. In the evenings, turn to the Avinichi Noni Night Repair Cream. It keeps the skin cells feeling supported while they focus on repair and regeneration overnight. This results in better-looking skin the next morning!
Your Skin Deserves the Best
With hydration being such an integral part of skincare, hydrating skincare products are easy to find. However, if you want to ensure that you’re really maximizing the potential to hydrate your skin, make sure that the products you’re using contain some of the hydrating ingredients featured above. They really are among the very best, which is exactly what your skin deserves.
Click here to shop for more hydrating bestsellers from Avinichi.